Ordinary Fits is a Japanese brand of unisex daily wear. The brand was launched by designer Makoto Kodama in 2008 in Kojima, Okayama.
In vintage items like denim, work wear or military uniform, rationality and irrationality coexist in perfect harmony. Ordinary Fits updates this feeling to suit the modern mood and produces the items capitalising the best modern manufacturing techniques in Japan. The result is not a replica of anything else, but genuinely a collection of Ordinary Fits. It will be part of your wardrobe for the next 10 years and it may become something to call future vintage. This is their wish and also the meaning behind the brand name.